WORLD | Chopard uses "Ethical Gold" from the Artisanal and Small Scale Mining

October 03, 2018
Artisanal mines from Colombia, Peru and Bolivia participate with Fairmined gold
WORLD | Chopard uses "Ethical Gold" from the Artisanal and Small Scale Mining

The Chopard jewelry and watch brand uses gold only from ethical sources from artisanal and small-scale miners validated by the Better Gold Association and RJC-certified refiners in responsible jewelery, to establish traceability in the supply chain with a guarantee of practices fair and respectful.

"We buy 85% of Fairmined annual gold production, but this is not enough, so we have developed other solutions, such as gold obtained through the Swiss Better Gold Association or the PX Group. For the rest we only buy gold certified by RJC (Responsible Jewelery Council)", said Karl-Friedrich Scheufele, co-president of Chopard.


Currently, 5% of watch and jewelery production worldwide qualifies as sustainable gold. For this reason, the main challenge for the promotion of international sustainable gold standards is to become a norm, and in order to achieve that goal, the solution could reach the end customers as long as they has understood the social, environmental and economic transformation of the stakeholders involved.


  • There are 80 countries producing gold from artisanal and small-scale mines.
  • The 400 metric tons of gold annually from Artisanal and Small Scale Mining accounts for one fifth of total world production.
  • Around 15 million people are engaged in Artisanal and Small Scale Mining.